Readings in Modern Marketing

September, 2007
Paper, 756 pages,
ISBN: 978-962-996-279-1
The Chinese University Press
$33.00

Related Subjects

• Business

About the Author

John A. Quelch, a global marketing guru, is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001, he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School.

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