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Creative Strategy: A Guide for Innovation

William Duggan

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Paper, 176 pages,
ISBN: 978-0-231-16053-7
$19.95 / £13.95

December, 2012
Cloth, 176 pages,
ISBN: 978-0-231-16052-0
$27.95 / £19.95

Read the introduction and the chapter, "From Mind to Method" (to view in full screen, click on icon in bottom right-hand corner)

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About the Author

William Duggan is senior lecturer at Columbia Business School, where he teaches creative strategy in graduate and executive courses. He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world. His most recent book, Strategic Intuition, was named Best Strategy Book of the Year by Strategy+Business.

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